SimpleSite (acquired by One.com)
B2C SaaS Website Builder | 10M Users | 60k Paying Customers. Full-time, 7 years.
Chief Operating Officer (Jul 2021 – Mar 2023): Led pre-sale value creation by transforming cost structure via nearshore model, significantly reducing OPEX and boosting EBITDA. Managed due diligence and operational continuity during the acquisition by One.com. Spearheaded the post-sale technical migration of 60,000 paying customers to the One.com platform, ensuring data integrity and minimal churn.
Engineering & Delivery Manager (Apr 2016 – Jul 2021): Restructured engineering from a technical cost-center into a strategic delivery engine. Designed the hybrid/outsourced development model underpinning cost-efficient scaling. Managed mission-critical payment infrastructure supporting 60,000 recurring subscriptions (Adyen/PayPal/DIBS). Eliminated silos between Product, Sales, and Engineering to accelerate time-to-market.
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