Enter the Spanish market with insiders who know the buyers, distributors and investors
In Spain, business moves through relationships. Boardio connects you with Spanish advisors and board members who know the buyers, distributors, partners and investors in your sector and can introduce you personally. Spain can also be a bridge to Latin America. Browse the advisors below, or let us run the search for you with Turnkey.
- Customers
- Distributors
- Partners
- Investors
Entering Spain: what usually blocks foreign companies
- A relationship-driven business culture where cold outreach rarely works.
- Spanish-language sales, contracts and support expected by most buyers.
- Regional differences between markets such as Madrid, Catalonia and the Basque Country.
- Administrative and regulatory steps that take longer without local guidance.
Advisors based in Spain
A selection from Boardio's network of 600+ advisors in Spain. Full details available after starting a search. Profiles anonymised
Senior International GTM Strategist: Europe & LatAm Growth Architect
Founder of a go-to-market strategy consultancy, designed and executed winning GTM strategies for e-health, FMCG, luxury tourism and SaaS across Europe and Latin America. Acquired a major food brand in Italy for a Spanish group, expanded another across Europe, and pioneered B2B e-commerce platforms. Mentored 16 EU-commissioned Silicon Valley ventures and evaluated 75 European health projects at EIT Health.
Ex-CEO Holcim Ecuador & Chip Mong INSEE Cement: International Business Development
Led P&L as CEO for Holcim Ecuador and Chip Mong INSEE Cement Corporation (Cambodia), managing 1,000+ employees and €450M+ sales across cement and materials sectors. Drove turnarounds, market entry, and growth strategies in Asia, LatAm, Middle East and Europe. Now Business Development Advisor securing partnerships for low-carbon technology deployment across three continents.
Healthcare Executive & Digital Health Advisor: Ex-Telefónica Global eHealth & McKinsey
Medical doctor with Kellogg MBA; led global mHealth strategy launching telemedicine platforms across Asia and LatAm scaling to 2M active customers and winning the GSMA Global Mobile Award 2019. Former Director Digital Services B2B & Global eHealth at Telefónica with P&L responsibility in Brazil and Spain, McKinsey Healthcare Practice Expert, and founder of a retail health clinic chain. Independent Supervisory Board Member at EIT Health.
Board Member & Non-Financial Risk Advisor: Ex-Santander Global Head of NFR
Board Member at Santander Digital Services, overseeing core technology transformation and digital solution implementation. Global Head of Non-Financial Risk at Santander with 42 direct and 350 matrix FTE, enhancing the group-wide NFR framework covering AI, cyber, digital products and fraud across Europe, LatAm and Asia. 30+ years in private banking, wealth management, investment banking and hedge funds across US, Europe, Asia and UK.
Serial Managing Director & Private Equity Operator: HealthTech Co-Founder
Managing Director and investor at a post-LBO luxury brand (scaling and internationalisation) and EVP Western Europe & Australia at a global industrial group (restructured 6 subsidiaries, led M&A and tenders). Former Managing Director at a leading equipment manufacturer's Iberian subsidiary (turnaround and expansion) and Director General at a PE portfolio company. Co-founder of an AI-enabled colorectal cancer early detection company.
Ex-J&J MedTech VP EMEA Digital Solutions & GM Ethicon Spain: Health Transformation
VP EMEA Digital Solutions at Johnson & Johnson, built software and commercial teams, shaped integrated data-ecosystem and surgical excellence portfolios, and doubled digital revenue to $300M. GM Ethicon Spain, led full MedTech surgical division transformation from culture to go-to-market. 20+ years global healthcare leadership in Europe and the US; strategic advisor to health and pharma scale-ups on board readiness, AI adoption and market expansion.
Head of Iberia Sales, Avanade: Microsoft Ecosystem & Enterprise Transformation
Head of Iberia Sales at Avanade, driving business transformation for Financial Services and Insurance clients via Microsoft cloud, data analytics and AI. Built a high-performance sales team, secured Microsoft Partner of the Year 2024, and expanded market share through co-creation partnerships. Earlier telecom business development roles at Capgemini and Altran focused on network infrastructure and key accounts including Vodafone, Orange, and Ericsson.
Advisor to CEOs, Boards & Investors: Mandate & Governance Clarity
Advises CEOs, boards and investors on mandate, role clarity and decision alignment in mid-market companies post-deal, leadership change or rapid growth. 16+ years as Senior Executive Advisor in investor-governed and private equity environments. Built and exited a media and crisis training centre. Works internationally from Spain.
Let us find your local door-opener
Tell us the market and the doors you need opened. Qualified advisors apply, we send you a curated shortlist, and you pay a success fee from €1,900 + VAT only if you start working with someone we found. No retainer.
Guía: Internacionalización de empresas How to find distributors in a new market
FAQ
How do I find distributors in Spain?
A Spanish advisor who knows your industry can name the distributors that fit and arrange introductions, which is usually faster than trade fairs or directories.
What does setting up a business in Spain involve?
Forming an S.L. or branch is handled by local lawyers and gestorías. After that, the work is commercial: customers, partners and investors. That is where a Boardio advisor helps. Boardio does not handle company formation.
Can a Spanish advisor help with Latin America?
Many advisors in Spain have Latin American networks. Mention it in your search brief.
How much does it cost?
Posting a search and browsing advisors is free. With Turnkey you pay a success fee from €1,900 + VAT only if you start working with an advisor we found. No retainer.
Advisors in other countries
Boardio covers 120 countries. Browse advisors by location.
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