SaaS Advisors for Startups Vetted Go-To-Market & Scaling Experts
Connect with experienced SaaS operators, CROs, GTM builders and founders who have scaled B2B SaaS companies and can help you do the same.
- GTM & revenue scaling
- European market entry
- Enterprise sales
- Fundraising & Series A
- Product-led growth
- SaaS exits & M&A
Operators who have scaled SaaS before
The biggest challenges in B2B SaaS (building a repeatable GTM engine, entering new geographies, raising your Series A, or navigating the transition from founder-led sales) are problems others have solved before. The right advisor has the scar tissue and the playbook.
Boardio's SaaS advisor network includes CROs who have scaled companies to $200M+ ARR, founders who have exited to strategic acquirers, enterprise sales leaders who have opened EMEA from scratch, and fractional operators who specialise in fixing growth bottlenecks at specific ARR stages.
90% of companies using Boardio seek advisors outside their home market. For SaaS companies, the most common needs are European market entry, enterprise sales, and fundraising support.
SaaS advisors on Boardio
A selection from Boardio's SaaS advisor network. Full details available after starting a search. Profiles anonymised
Enterprise Sales Leader: AI & Data Platforms, EMEA
Built EMEA revenue engines from zero as first commercial hire at ServiceNow, Snowflake, Tanium and Quantexa, landing anchor enterprise deals with financial institutions and designing repeatable GTM and alliance ecosystems. Led multi-country sales teams across Benelux, Nordics and Baltics, expanding strategic accounts with major consulting firms. Now advises AI-native enterprise software companies on category positioning and European scale.
Fractional VP Sales: SaaS GTM & EMEA Expansion
Founded a revenue consultancy auditing and fixing revenue engines for EMEA SaaS start-ups and scale-ups, diagnosing process, positioning and team bottlenecks to unlock scalable growth. Acted as Fractional VP Sales for an AI e-commerce SaaS and Board Advisor for stealth SaaS companies, guiding Benelux and France entry, pipeline build and revenue team structuring. 10 years helping SaaS firms expand from US and APAC into Europe.
CRO & Former CMO: Enterprise SaaS & AI Scaling to $200M ARR
Led full revenue organisations as CRO and CMO for enterprise SaaS and AI platforms, scaling from early growth to $200M+ ARR with exits to major cloud and enterprise software acquirers. Refined ICP, built partner and OEM ecosystems, improved pipeline predictability, NRR and unit economics during transitions to cloud and AI. Delivered +72% revenue growth through multi-motion GTM execution.
Serial Founder & M&A Operator: B2B SaaS Exits
Bootstrapped a B2B SaaS Customer Data Platform to successful acquisition, then as Managing Director acquired two direct competitors and integrated client bases and tech stacks for market dominance. Founded an AI agents company and turned around a distressed AI sales startup to profitability within 6 months. Built high-performing teams and product vision through the e-commerce boom and SaaS consolidation wave.
Fractional CGO: B2B SaaS Growth & PLG Optimisation
Helps B2B SaaS companies ($500k–$10M ARR) diagnose and fix growth bottlenecks as Fractional CGO without new hires: rebuilt ICP/GTM, activation and PLG motions. Delivered €925k to €3M ARR in 12 months (HR Tech), +85% pipeline in 5 months, and +45% activation with –48% CAC (EdTech). 20 years across HR tech, FinTech, marketplaces, AI and EdTech with three exits and one IPO from Seed to Series C.
COO: SaaS Growth & Operations, Nordics
Scaled a Nordic SaaS platform 8x as COO and led a €12M Series A funding round, managing finance, legal, privacy, security and HR. Implemented cost restructuring achieving 50% OPEX reduction and 80% lower burn rate, secured €1.5M government loans, and managed trademark filings across 19 countries. Earlier as Head of Growth built enterprise SaaS sales processes, contract templates, GDPR policies and CRM infrastructure.
Interim CPO & Product Strategy: SaaS Growth, Nordics
As Interim CPO at a Nordic SaaS company (PE-backed) translated growth strategy into actionable product roadmap, built outcome-driven product organisation and strengthened GTM alignment across Product, Engineering and Commercial teams with AI capabilities. Previously CPO at a privacy-first Marketing Analytics SaaS. 20 years scaling SaaS product portfolios to multi-million USD ARR across Nordic and global markets.
Serial SaaS Founder: 2 Exits & Angel Investor, Nordics
Founded two B2B SaaS companies from scratch in Finland; scaled one to the US market with VC funding and exited in 2024, the second bootstrapped for Nordic and EU growth. Served as Founder, VP Product, CFO and Board Director at a healthcare SaaS platform acquired by a US learning company. Active angel investor and advisor to early-stage Finnish B2B SaaS entrepreneurs via FiBAN.
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