- Best in class bundle strategy between two media giants

Problem:
The biggest European DTH player and a global SVOD streaming platform aimed to revolutionize the viewing experience for millions of customers across Europe by creating a bundled streaming service.
Action:
I facilitated a multi-year, billion-dollar agreement to launch a global streaming platform bundled with the DTH operator’s service. This partnership added over 10,000 hours of content to the DTH platform and over 10 million B2B subscribers to the global streaming B2C base.
Result:
The partnership significantly increased the lifetime value of the global streaming player, improved all financial KPIs, and created a sustainable financial model. This innovative business model has become the blueprint for bundled strategies in streaming, maximizing synergies and value creation for both partners.