eBucks (alternative currency and loyalty programme)

As delegate director for eBucks during its start-up phase, I participated in establishing one of the most successful loyalty programs in South Africa, which received global recognition. As a joint venture between MTN, FirstRand, and Johnnic, eBucks brought together telecommunications, banking, and media expertise to create a unique offering that resonated with customers.

eBucks successfully navigated the challenges of launching a new loyalty program, including developing a compelling value proposition, establishing partnerships, and driving customer adoption. Thanks to an innovative approach, eBucks quickly became a standout program, earning numerous awards and accolades.