X-Shape

X-shape Fitness offers EMS training in studios with scheduled training for a maximum of 2 people at the time. We work with EMS training, which means electrical muscle stimulation. It is a command method where you let electric current control the contractions of the muscles. 90 percent of the body's muscles are activated at the same time, where each contraction produces 85 repetitions. The technology is well proven and is used, among other things, in rehab and elite sports to build muscles. 20 minutes of EMS is equivalent to several hours of traditional strength training. EMS is a smarter way to maximize your workout!

X-Shape currently runs two studios in the Stockholm area and wants to scale up the business and expand first in Stockholm but later also in other parts of Sweden and the Nordics. There is competition, but the potential is seen as great both in Stockholm, Sweden and the entire Nordic region. The concept of EMS training is developing strongly in several European countries. The leading chain today has approx. 340 units in Germany, England, Italy, Switzerland.