Sony Pictures
SPHE wanted to future-proof its business by moving into the VOD/EST space. Headhunted for industry expertise and research abilities, focusing on KPIs and key deliverables such as YOY growth, sales, and EBITDA, to lead this initiative across the DACH region.
Conducted extensive market research, tailored strategy for local markets; introduced Amazon disc-on-demand initiative; developed integrated digital marketing campaign; negotiated licenses with content platforms; and created complex analysis tool to maximize the shelf life of content, subsequently doubling SPHE’s digital share and making it the market leader in electronic-sell-through (EST) in the German territory for 2010/11.
SPHE wanted to future-proof its business by moving into the VOD/EST space. Headhunted for industry expertise and research abilities, focusing on KPIs and key deliverables such as YOY growth, sales, and EBITDA, to lead this initiative across the DACH region.
Conducted extensive market research, tailored strategy for local markets; introduced Amazon disc-on-demand initiative; developed integrated digital marketing campaign; negotiated licenses with content platforms; and created complex analysis tool to maximize the shelf life of content, subsequently doubling SPHE’s digital share and making it the market leader in electronic-sell-through (EST) in the German territory for 2010/11.