- WIN-WIN partnership in Nordics between the leading global FAST platform and a local media group.

Project Type: Sales Project Management | Industry Type: Entertainment & Media | Business Unit: Sales & Business Development
Problem
An American multinational mass media conglomerate and a leading Nordic media and entertainment company aimed to launch the largest free ad-supported streaming television (FAST) service in Sweden, Denmark, and Norway.
Action
We led the negotiation, creating a partnership that combined global content with local offerings, optimized technical costs, and boosted ad monetization. This collaboration resulted in the leading FAST/AVOD platform in the market.
Result
The partnership successfully launched the largest FAST service in the region, enhancing content variety and ad revenue. This model serves as a blueprint for free-to-air broadcasters or local FAST/AVOD platforms looking to transition and increase value in the digital streaming arena.