Universidad Rey Juan Carlos

Rey Juan Carlos University, founded in 1996, is the most modern of the public universities in the Madrid region. It currently has 44,600 students enrolled for formal qualifications, and is the public university with the second largest number of students in the region.

As one of the founders of a course in Revenue Management, together with other industry professionals, developed the curriculum, found supporting programs and sponsors, engaged with guest speakers, and promoted the course to potential students.