Midsummer Madness

Midsummer Madness is a new cultural event brand. First event will be held in Helsinki on Midsummer 2020, impact study shows potential of 15 - 20 000 visitors & 1M€ economic impact.

Founders are two cultural managers with strong experience in festival production and management, business development. We have a network of advisors and supporters in the cultural field but we are looking for someone outside of that field.

Concept was developed for 2,5y and negotiations with main partners are ready. Event launched planned for Fall 2019. We are supported by 3 big organisations, which provides us access to more potential funding. The event is free-of-charge and target audiences are Helsinki locals & travellers.

We see ourselves as a startup seeking for new ways of funding a cultural product, with the challenge of being part of the cultural field. We function just like a start-up, but with the specifics of the cultural industries field.

Be in touch with us to know more about the concept!