Growing Luxury e-commerce brand in UK & Dubai

The business was a founder-led luxury resale e-commerce brand, selling authenticated pre-owned designer goods to customers in the UK and Dubai, with growth driven primarily by organic demand and repeat customers rather than paid acquisition.

I was responsible for strengthening the commercial, operational, and technical foundations of the business as it scaled, introducing structure around pricing, forecasting, technology, and performance reporting. Over the period, revenue grew by approximately 4×, with material improvement in gross margin driven by tighter consignor terms, clearer pricing discipline, and better visibility of true contribution by product and channel. When market conditions shifted in 2024–2025, I led the diagnosis of performance decline, identifying attribution gaps, and conversion weaknesses, and helped refocus the business around more disciplined stock listings, clearer KPIs, and a defined recovery plan. This resulted in improved management visibility and a more resilient operating model across both regions.