Major League Baseball - Improbable

I advised Major League Baseball (MLB) on digital strategy, fan engagement and monetization, with a focus on the development of a Virtual Ballpark experience. I supported strategic framing and go-to-market thinking around immersive fan experiences built in collaboration with Improbable as the technology partner. My role was to help align innovation, platform capabilities and commercial objectives, exploring new revenue streams and engagement models at the intersection of sports, technology and virtual environments. I acted as a strategic advisor on scaling immersive concepts while preserving brand integrity and fan relevance.