Company profile

Bassike (pronounced “basic”) is a leading Australian fashion label founded in 2006 by Deborah Sams and Mary Lou Ryan, born from their desire to create high-quality, sustainably sourced wardrobe essentials. The brand’s inaugural collection featured organic cotton jersey T-shirts and pants, reflecting a commitment to responsible business practices and support for local Australian makers. Over the years, Bassike has expanded its offerings to include denim, tailoring, outerwear, knitwear, swimwear, footwear, accessories, and a children’s line, all while maintaining its core values of considered design and sustainable manufacturing. Headquartered on Sydney’s Northern Beaches, the brand draws inspiration from the area’s surf culture, embodying a relaxed yet refined aesthetic. Bassike’s dedication to sustainability has earned it recognition as a Certified B Corporation and accolades such as the Australian Fashion Laureate for Sustainable Innovation of the Year. With a global presence, including a digital flagship store and representation in over 80 retailers worldwide, Bassike continues to set benchmarks in ethical fashion