Jurgen Proschinger

Jurgen Proschinger is Founder and Chief Executive of Triangle Forces, a holistic thinking boutique advisory dedicated to helping ventures in the convergent consumer technology, interactive media, and digital entertainment sector with their strategic initiatives, global alliances, marketing communications, commercial innovation, financing endeavors, and business opportunity development.

Jurgen has over two decades of international experience at the forefront of developments in media content and related distribution channels. He has worked in 25 countries worldwide for telecoms and ICT service providers, major studios, VCs and banks, Internet startups, SMEs and MNOs, B2C/B2B marketing and communication agencies, publishers, rights holders, independent film production companies, and government bodies.

Prior to establishing Triangle Forces and its underlying framework to analyze a project%27s feasibility and help with strategic planning, Jurgen held senior positions at multinational Internet service provider Docler Holding, telecommunication giants Huawei and Ericsson, major Hollywood studio Sony Pictures Home Entertainment, film production outfit Qwerty Films, visual effects conglomerate MAX - European Post-Production Alliance, venture capital firm EMDA (European Media Development Agency), and film/TV consultancy Gryphon Entertainment.

Jurgen is also the creator of the Triangle Forces holistic strategy framework, which he developed to provide a more comprehensive approach to understanding the value-generating activities in the entertainment industry. The framework emphasizes the interconnectedness of the development, production, and distribution processes in audiovisual media, and it seeks to balance these activities to achieve stability and maximize value creation. While the framework was initially developed for the media and entertainment industry, it has wider applications in other industries as well.

Jurgen studied at Steinbeis-University, Berlin; SDA Bocconi University, Milan; NYU Stern School of Business, New York; magica/Media Business School, Rome; AKAD University for Applied Sciences, Lahr; and New York Film Academy (NYFA), New York. He holds an %22MBA in Media Management,%22 a %22Master in Audiovisual Management,%22 a %22Bachelor in Business Management,%22 a %22Bachelor in Marketing,%22 and a %22Master of Arts in Film & Media Production.%22