Market Entry

Find a market entry advisor who actually opens doors

Local advisors with real networks in your target market. Boardio matches you with vetted market entry advisors across 120 countries. Pay only when you find the right person.

Turnkey search
12k+Advisors worldwide
120Countries covered
1,000+Searches completed
100%Growth guarantee
What they do

What does a market entry advisor actually do?

A market entry advisor is someone with direct, current experience in your target market: not a generalist consultant, but a person with active relationships with the buyers, distributors, or investors you need to reach.

Their value is three things: warm introductions to the right people, honest insight into what doesn't work in that market, and credibility that shortens your sales cycle. Unlike a consultant who delivers a report, an advisor makes things happen, and their compensation is typically linked to outcomes.

90% of companies using Boardio are looking for expertise outside their home market. Market entry is the most common use case on the platform.

Common use cases
First customers in a new countryAn advisor with direct buyer relationships gets you introductions that would take you months to build cold.
Reseller and distributor networksFinding and qualifying channel partners in an unfamiliar market requires someone who already knows who the credible players are.
Regulatory and market navigationMarkets like Germany, the US, and the Nordics have specific commercial cultures. A local advisor helps you avoid costly mistakes.
Funding in a new regionAn advisor with investor relationships in the target market opens doors to VCs and angels that cold outreach rarely reaches.
How it works

Simple, risk-free process

From brief to shortlist in 2–4 weeks. Boardio runs the full process for you with Turnkey.

01
Tell us your target market

Share your target country, sector, and what kind of doors you need opened. The more specific, the faster and more accurate the match.

02
We find the right advisors

Boardio searches its network of 12k+ advisors and presents a curated shortlist of candidates with relevant market experience and networks.

03
You decide who to work with

Boardio curates the shortlist for you, then you review applicants and decide who to bring on board at your own pace.

Pricing

Pay only if you find the right person

No upfront cost. No retainer. The success fee is charged only once you start working with a market entry advisor we found, priced to match your company's stage. The exact fee depends on your company's stage and the scope of the search.

Startups
From€1,900$2,200

success fee + VAT · for pre-revenue and early-stage companies

  • Curated shortlist, not raw applicants
  • You only pay if you start working with someone we found
  • 100% Growth Guarantee included
Start free search
ScaleupsMost common
From€3,900$4,500

success fee + VAT · for revenue-generating companies entering a new market

  • Curated shortlist, not raw applicants
  • You only pay if you start working with someone we found
  • 100% Growth Guarantee included
Start free search
Established
From€5,900$6,900

success fee + VAT · for established companies and larger, more complex searches

  • Curated shortlist, not raw applicants
  • You only pay if you start working with someone we found
  • 100% Growth Guarantee included
Start free search

100% Growth Guarantee

If your advisor underdelivers on the agreed, measurable outcomes, we run a new search at no extra cost. You pay once: we stand behind the quality of the match.

Further reading

Guides on finding market entry advisors

Practical articles to help you find, evaluate and work with market entry advisors.

Companies · Market entry How to Find a Market Entry Advisor (And What to Look For) Compensation How to Compensate Startup Advisors: Real Figures & Global Benchmarks Blog More guides on advisors, board members and international expansion →
FAQ

Frequently asked questions

What is a market entry advisor?

A market entry advisor is an experienced professional with direct commercial relationships in a specific market. They help companies enter new geographies by making introductions to buyers, partners and investors, going beyond strategic advice to active door-opening.

How much does a market entry advisor cost?

Most market entry advisors work on equity (0.25–1%), a monthly retainer, or a combination. Finding one through Boardio's Turnkey service costs from €1,900 ($2,200) for startups, from €3,900 ($4,500) for scaleups, and from €5,900 ($6,900) for established companies. Pay only if you start working with an advisor we found.

How long does it take to find a market entry advisor?

With a clear brief, Boardio typically delivers a shortlist within 2–4 weeks.

Which markets does Boardio cover?

Boardio has advisors across 120 countries, with particularly strong networks in Germany, the UK, the US, the Nordics, and Benelux: the most common target markets for European scaleups. Start a search to see available advisors in your target market.

Explore by target market

Market entry advisors by country

Browse advisors with local networks in your target market.

Germany
DACH market entry United Kingdom
UK market entry United States
US market entry Nordics
Nordic market entry France
French market entry Spain
Spanish market entry Benelux
Benelux market entry All locations
120 countries covered
Explore by sector

Market entry advisors by industry

Advisors with sector-specific networks and buyer relationships.

SaaS advisors → GTM, revenue scaling and European expansion for B2B SaaS companies. FinTech advisors → Payments, digital banking and RegTech market entry specialists. HealthTech advisors → MedTech and digital health commercial leaders across key markets.
Related guides
Find a Startup Advisor How advisor searches work and what to look for in a candidate Advisory Board Members Build a structured advisory board for your company

Ready to find your market entry advisor?

Let Boardio run the full search with Turnkey.

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