Rehabilitation medtech platform and equipment company expanding in North-America
This MedTech company developed a smart insole for gait rehabilitation. Their solution supports functionalities like remote monitoring, cues and alarms for partial weight bearing and gait and mobility exercises with real-time biofeedback (based on foot roll-off, symmetry etc...). The product is a medical device in Europe and is being used in orthopaedic and neurologic recovery.
The company is planning to enter the North-American market (with focus on the US) and looking for advisors with expertise and a proven network, who can help them with their go-to-market in the US and Canada, more specifically with the following challenges:
- Finding and convincing key opinion leaders in orthopaedic and neurologic recovery
- Identifying the right target use cases (lower limb fractures, lower limb surgery, sports injury recovery…) and fine-tuning their USP for the US market
- Identifying and connecting with customers or channels (physical therapy providers, ambulatory surgery centers, musculoskeletal network companies, healthcare payers, Veterans Health Administration, etc….)
- Understanding the reimbursement landscape (codes, payers, most interesting states)
The ideal candidate has existing connections with rehabilitation centers in the target markets.
- Finding and convincing key opinion leaders in orthopaedic and neurologic recovery
- Identifying the right target use cases (lower limb fractures, lower limb surgery, sports injury recovery…) and fine-tuning their USP for the US market
- Identifying and connecting with customers or channels (physical therapy providers, ambulatory surgery centers, musculoskeletal network companies, healthcare payers, Veterans Health Administration, etc….)
- Understanding the reimbursement landscape (codes, payers, most interesting states)
The ideal candidate has existing connections with rehabilitation centers in the target markets.
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