Zuzana Cisternas

Why I Am the Right Advisor for International Expansion

I support companies in scaling successfully across borders and doing it right from day one. With more than 20 years of experience across sales, business development, HR, recruitment, and executive search, I combine commercial execution with deep expertise in people, culture, and market dynamics.

I have personally led and built businesses internationally, spanning IT & tech, consulting, retail, and service-based companies, as well as senior roles within recruitment, executive search, and leadership advisory. This gives me a holistic perspective on international growth from market entry and go-to market strategy to attracting the right leaders, building high-performing teams, and creating cultures that work locally while scaling globally.

How I Support Companies

International market entry and expansion (Sweden ↔ global markets)
Sales strategy and commercial growth (B2B & B2C)
HR strategy, leadership, and organizational design
Recruitment and Executive Search, locally and internationally
Employer Branding and Talent Acquisition
Culture, change management, and people strategy during growth

Industries I Work With

IT & Tech • Consulting • Retail • Consumer Brands • Professional Services • Recruitment & Executive Search • High-Growth and Transformationdriven Companies

My Edge

What sets me apart is the combination of:

Hands-on experience in international expansion
Deep expertise across sales, HR, and leadership
An extensive and highly trusted national and international network of decisionmakers, executives, specialists, and investors
→ a network that accelerates growth, opens doors, and significantly reduces risk

I am not an advisor who stays at a high-level strategy deck, I act as a hands-on strategic partner, helping companies make better decisions faster and build organizations that perform and scale sustainably.