Yves Van den Brande

How do you scale reach, pipeline and win rates — and turn that into an engine for continuous growth, rather than a good quarter you rebuild the next?

In my experience three things have to hold together: a commercial argument buyers recognise and pick, a commercial motion that carries it to market, and a system that keeps it sharp as you add markets, countries, partners and people. Any one alone decays; together they compound. Where growth stalls it is rarely the product — it is that no one owns the commercial argument end-to-end.

That is the job I take on. My work runs on an AI-powered Positioning-to-Pipeline model, built from twenty-five years selling, delivering and building commercial engines inside European IT services and software — including portfolio and go-to-market leadership across eight countries, P&L of a consulting practice, and a board seat at Delaware Consulting Belgium.

Most useful to software vendors, IT services firms and scale-ups that are capability-rich and story-poor, and to boards and investors who want senior commercial judgement without adding headcount.