Veerle Lauwers-V

A positively driven Digital and Technology professional with 29 years of experience, of which 3,5 years abroad, as international commercial project manager. Worked in multiple large consumer goods organization both in global and locally driven business partner functions. Holds strong business process re-engineering capabilities with proven ability to deliver end-to-end solutions to delight customers & consumers. eCommerce and digital media expert and passionate about introducing new innovative digital solutions in the consumer & shopper journey. Agile and dynamic team player with experience of leading a (global) team as well as managing external partners to bring scaled solutions. Enjoys working on creative executions supported by in-depth data mining and right strategic choices. Led corporate Digital innovation programme at Coca-Cola Europacific partners resulting in CCEP NXT initiative with 3 physical Digilat innovation labs in London, Berlin & Barcelona.