About
I am a seasoned retail professional with over 25 years of leadership experience in the Gulf region.
I am passionate about sharing my expertise with companies seeking to expand into the MENA market, offering deep and practical insight into regional business practices, cultural nuances, and the complexities of operating in the region. My experience spans sales, marketing, branding, strategy, and market expansion, enabling me to provide a well rounded, hands on perspective that supports sustainable growth and successful market entry.
I am passionate about sharing my expertise with companies seeking to expand into the MENA market, offering deep and practical insight into regional business practices, cultural nuances, and the complexities of operating in the region. My experience spans sales, marketing, branding, strategy, and market expansion, enabling me to provide a well rounded, hands on perspective that supports sustainable growth and successful market entry.
Varto Basmajian is an advisor and board member based in Portugal, specialising in Retail. They speak Arabic, Armenian and English. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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