Tony Simmons

I don’t join boards to “observe”, I join to create measurable value.

Across 25+ years I’ve founded, scaled and exited multiple technology businesses, most recently selling Sonnant, an AI SaaS platform, to a US acquirer in 2025.

Along the way I’ve listed Full Circle (which I founded), raised over A$35M in capital, driven international expansion into 22 countries and sat on both ASX-listed and private boards.

What makes me effective as an advisor or director is the combination of entrepreneurial scars and governance discipline. I’ve been a M&A lawyer and also lived the founder journey, negotiated exits, chaired growth-stage boards, and understand the tension between ambition and risk. I know how to turn strategy into executable milestones, how to stress-test commercial assumptions and how to connect the right investors, corporates and talent to accelerate outcomes.

The companies that benefit most from me are tech-enabled scale-ups and transformation minded SMEs who want to:

Convert IP and data into new SaaS revenue streams.
Enter new markets and scale globally without burning capital.
Prepare for investment, acquisition or exit with governance credibility.
Harness AI and digital transformation for efficiency and growth.

My value is simple: I help founders and boards go faster, de-risk growth, and unlock enterprise value on a global stage.