Theofanis Mihas

With 15+ years of leadership in FMCG, Pharma and Beauty,
 I offer boards a 360-degree view of business operations,
grounded in hands-on experience across Supply Chain, Marketing, and Sales.
I specialize in driving commercial transformations, taking companies from
outdated volume-push tactics to data-centric Account-Based Marketing strategies
that directly boost top-line growth and AOV.
Having governed full P&Ls and led diverse teams of 40+ professionals,
I provide actionable, holistic insights that protect profitability
while driving market expansion.
My expertise is highly beneficial for FMCG and Cosmetics scale-ups,
established brands undergoing commercial restructuring,
or international firms entering the Greek/European market.
Companies seeking to optimize their go-to-market strategy,
secure high-stakes retail alliances,
or perfectly align their marketing investments with supply chain realities
will find a strong strategic partner in me.