Stephan Oehl

Thanks for your interest in my profile 😊.

I believe the future of retail lies in the perfect symbiosis of digital innovation and human experience. My passion is to equip companies to thrive amidst future challenges by transforming strategic vision into tangible results and sustainable growth.

My foundation for this is over 25 years of experience leading international fashion and e-commerce businesses with revenues exceeding €400 million. I shape this transformation as a pragmatic bridge-builder who masters the holistic orchestration of value chains, customer engagement, and operational processes. In doing so, I lead profound restructurings and combine proven industry expertise from retail, wholesale, and department stores with cutting-edge technological strategies.

As your strategic partner, I support you in:
- Corporate & Sales Restructuring: Boosting efficiency and realigning organizations for a future-proof market position.
- Omni-Channel Strategy: Building the crucial bridge between the digital customer journey and the physical point-of-sale to create truly integrated customer experiences.
- Digital Transformation: Implementing future-proof processes to make your business agile, competitive, and data-driven.
- D2C Scaling & AI Implementation: Building strong D2C brands and leveraging AI to actively shape the retail landscape of tomorrow.

Proven Achievements (Executive Highlights):
- Digital Restructuring & Profitability: As Interim CGO, I led Rebelle.com (Secondhand Luxury Fashion Marketplace) to first-time EBITDA positivity after seven loss-making years and secured the covenants for the first %22Green IPO%22 on NASDAQ North Growth, Stockholm. This is key evidence of the ability to make digital business models profitable.
- Scaling & Complexity Management: As CMSO at TALLY WEiJL, I was responsible for the Omni-Channel strategy across 900 stores in 39 countries, overseeing approximately EUR 400m in revenue and managing approximately 3,500 employees (including sales staff).
- Applied AI Expertise: I develop and implement AI solutions. For instance, I support Sustalytics, Inc. in integrating AI-driven design processes to increase sell-through and achieve up to 30% resource savings.
- Classic Turnaround Management: As Co-CEO of KUNERT AG, I led the company back to stable revenue and profit growth and achieved a nearly balanced EBIT (for the first time in almost 20 years), underscoring my competence in traditional restructuring scenarios.

Let%27s connect to build something impactful—rooted in results, not just ideas.