Srividya Gopani

I have spent time in consumer & enterprise technology marketing for 15 years. I have the experience of working closely with business & product teams across geographies and thrive in cross-functional working environments. I began my professional journey at Intel, followed by a stint with Directi. Having spent more than a decade at LinkedIn, starting with enterprise marketing and consumer marketing for India, I was leading the brand across key regions in Asia. I have seen the early growth journey a decade ago when we were building the strategy and go-to-market. I have been leading a team across different geographies based in India for LinkedIn, working with different cross-functional teams, multiple stakeholder teams in product and business.

I enjoy working on technology and understanding products in that domain is fascinating. My field of work focuses on user insights, brand marketing, research, product marketing with a focus on engagement and growth across LinkedIn’s diverse Asian markets. I was part of the India leadership team at LinkedIn since 2015, and have worked with the product teams, while we were building product strategy out of India.

Highlights:

* Building strong teams that drive outsized impact with an entrepreneurial core
* Leading APAC & China as Director for Consumer marketing and most recently, handling International Product Marketing for LinkedIn (Including the Europe team) in the interim
* Building the consumer product marketing function in APAC, including hiring teams in India, China, Japan, and Australia
* Leading LinkedIn Lite marketing with the product team and recently scaling to 1MN activations by end-2018 driving a 10X growth in the calendar year
* Driving one of the first and longest running consumer campaigns, to drive upwards of 500K applications annually and site-wide impact
* Member of the India leadership team, working closely with the country manager and other cross-functional leaders
* Part of the leadership team for Brand and Communications for APAC and International and also, dotted line reporting to the VP-Product Marketing globally briefly

Besides what I do at work, I am a mother to a 4-year-old, trying to read more to my child, and am very interested in children’s books and literature. I also enjoy reading non-fiction and trying to run 20 km a week.