Sophia D'Angelo

I%27m the founder of Boston Experiential Group, an experiential marketing agency I built and sold to emc3, where I still serve as Managing Director. Over 17+ years, spanning in-house roles at Sam Adams and SoulCycle, agency leadership at Arnold and Hill Holliday, and running my own company, I%27ve operated at the intersection of brand strategy, creative, production, and finance, often simultaneously, for CPG and entertainment clients ranging from early-stage brands to major national campaigns.

What I bring to a board or advisory role is operator-level fluency: I know how to build a brand from zero, scale distribution and retail partnerships, and manage a P&L through an acquisition and earnout. I%27m also an active angel investor in early-stage CPG brands, so I bring current pattern recognition on what separates a brand that scales from one that stalls.

I%27m most useful to early or growth-stage CPG and consumer brands navigating retail pull-through, brand positioning, or a first major activation strategy, and to founder-led companies that want someone who has personally built, sold, and operated through the messy middle, not just advised on it from the outside.