Sofia Salido

With over 20 years of international leadership experience across Europe, the U.S., and the Middle East in healthcare and technology-driven industries, I bring a strategic and people-centered approach to driving growth, innovation, and transformation. As a former VP and General Manager at Johnson & Johnson MedTech, I have led global marketing, digital transformation, and P&L operations—delivering sustainable business turnarounds and scaling digital solutions that improve patient outcomes and operational excellence.
I am a strong advisor and board member for organizations seeking to accelerate digital innovation, expand internationally, or evolve toward preventive and data-driven healthcare models. Scale-ups in digital health, MedTech, and AI-enabled services particularly benefit from my expertise in strategic growth, governance, and building high-performing, agile teams ready for the next stage of expansion