Snezana Zivcevska-Stalpers, MB

I am a technology commercialization, go-to-market and international growth executive with 20+ years of experience working across Europe and the United States, helping technology companies turn innovation into commercially viable businesses, enter new markets, build strategic partnerships and navigate complex enterprise environments.

I bring a combination of corporate, entrepreneurial and innovation ecosystem experience, including senior roles with IBM and NTT DATA, evaluating 300+ technology innovations as an External Expert for the European Commission, mentoring founders and startups, and working directly with technology companies on market validation, positioning, enterprise sales, partnerships and U.S. market entry. Having worked on both sides of the Atlantic, I am particularly effective at helping European founders understand what must change when moving from a successful European business model to the much larger, faster and more competitive U.S. market.

As an advisor or board member, I bring more than strategic recommendations: I challenge assumptions, help leadership teams identify where they have a genuine right to win, translate technology into a compelling commercial proposition, sharpen ICP and positioning, validate market opportunities before significant investment is made, develop practical go-to-market strategies, and help create the partnerships, customer conversations and ecosystem relationships required to execute them.

I am particularly well suited to B2B technology companies, including enterprise SaaS, AI and data, cybersecurity, deep tech, industrial technology and aviation technology, that have demonstrated product and market traction and are entering their next stage of growth. My strongest fit is with European startups and scaleups preparing to enter or expand in the United States, as well as U.S. technology companies looking for strategic guidance on commercialization, enterprise growth, partnerships and European market opportunities.

I add the most value when a founder or leadership team is facing a strategic inflection point: entering a new market, moving from product traction to repeatable commercial growth, refining positioning, building an enterprise sales strategy, developing strategic partnerships, or deciding where to invest limited resources to create the next stage of growth.