Simone Bjerring

With a background in strategy consulting, financial advisory, and co-founding Baetter, I’ve worked alongside leadership teams, founders, and private equity owners to tackle complex challenges across strategy, finance, and people. I know what good governance and value creation look like — but I’m just as focused on making bold plans stick in the day-to-day.

I bring particular insight into the realities of growth-stage and PE-backed companies, as well as businesses in consumer products where talent and execution often make or break success. My edge is bridging board-level discussions with operational follow-through — whether it’s shaping a clear strategic direction, optimising financial performance, or ensuring the right leadership is in place to drive it forward.

The companies that benefit most are those ready for a trusted, curious sparring partner — someone who isn’t afraid to challenge assumptions, connect the dots across functions, and help leaders build the kind of culture that attracts and retains ambitious people.