Silvia Huiskers

Senior International Brand Marketing Director, University (PhD) graduated and MBA qualified, Silvia Huiskers gained a solid international (Italy, Belgium, USA, UK, Netherlands) professional background.
With 30 years EMEA professional experience inside leading matrix-structured multinationals (Leica, Philips, General Electric, etc.), Silvia Huiskers plans and coordinates Global Strategic Multi-Channels Marketing Plans, directing international products%27 launches, increasing customers’ growth. Focused on achieving the Corporate Business Objectives, Silvia Huiskers defines and manages Digital, Affiliate and Channel Marketing, ABM, MarCom, PR, SEO, SEA, PPC, etc., leading multiple projects and delivering solid financial returns. People oriented, coaching international, local, virtual teams, Silvia Huiskers firmly believes that reciprocal trust is the key to business success and professional growth.

Key Competencies:
• Marketing Strategy and Management (EMEA Market Research, clients’ insights & customers’ journey, audience and portfolio segmentation, Voice of Customers, Digital Marketing, CRM, Loyalty programs)
• Commercial Marketing (Leads generation, Funnel optimization, Channel, Franchise and Cross-category activation, Business Alliances, Sales training and Consultative Selling)
• Brand Strategy and PR (Off- & On-line MarCom, PA, Crisis Management, AR, IR, ER, Int. Com, KOL’s, speaking opportunities, success stories & press management)
• Team leadership & transformation, Change Management, resources’ development
• Results orientation, strong drive to support business growth