Scott Jones

With over 20 years in digital marketing, web design and lead-generation, I bring a deeply practical and strategic mindset to advising and governance. Having built and led a full-service agency focused on delivering measurable results through web design, UX, SEO and LinkedIn optimisation, I’m adept at connecting digital strategy with business growth — not just theory, but delivering real outcomes.

What makes me a strong board member or advisor:

I’ve walked the path of scaling services, managing teams, and shifting from “build it” to “optimise it”, so I understand the rhythms of growth, operation and pivot.

I combine creative thinking with analytics: I know how to structure an online presence that converts, how to develop a profile on platforms like LinkedIn that attracts high-value leads, and how to align marketing activity with revenue goals.

I bring an external, independent lens — board/ advisory roles require constructive challenge and clear questions; I’m comfortable asking “are we really set up to convert enquiries into revenue?” rather than simply ticking boxes.

I’m hands-on enough to understand digital tools, UX, SEO and social platforms, yet strategic enough to see the big picture and help companies align their marketing, web presence and lead-gen with overall business strategy.

The kinds of companies that would benefit most from my expertise:

Service-based professional firms (consultants, agencies, B2B service providers) looking to strengthen their online presence, generate higher-quality leads and convert them into revenue.

SMEs that have a good product or service but need to up-level their digital channel, create a high-performance website or build a LinkedIn-led lead engine.

Growth-stage businesses aiming to scale: they know their market, they are ready to invest, and they need someone who can guide the digital marketing, web & UX side, tie it into commercial strategy and help oversee execution.

Companies launching new services, brand-refreshes or entering new markets — where digital strategy, positioning and lead-generation underpinned by UX / website excellence are key to success.