Sarah Boutin

I’m a senior brand and creative leader with 15+ years of experience building distinctive, globally recognized brands. Most recently I was VP of Brand & Narrative at Benefit Cosmetics (LVMH), where I led brand strategy, storytelling and creative across 60+ markets.

My expertise spans brand and product positioning, naming, messaging, creative strategy, brand voice and AI, with deep experience turning a vague product idea into a rock-solid story that sells.

I’ve also built and led high-performing creative teams and bring a practical, collaborative approach to advising founders and leaders through growth, prioritization and tough decisions.

I’m especially valuable to consumer, beauty, wellness, lifestyle and emerging technology companies looking to sharpen their story, stand out in crowded markets and build a brand people can really connect with.