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About
I am a highly motivated and determined Digital and Service Business Executive with over twenty years of experience from consumer markets in Finland and in Europe. I am known for creating and integrating effective business growth strategies, business models and concepts with a modern leadership style. I am a strong believer of customer and people centricity, sustainable brands and future focused mindset.
My digital, web3 and media experience gives me an advanced understanding of the consumer behavior, especially within the Nordic region. I have been working with the Scandinavian broadcasting and video-on-demand market for the past 11 years. During this time, I have for example launched Finland´s first subscription streaming service Viaplay to the Finnish market, and led it to be 2nd largest streaming service within the region. More recently I have influenced within Telia´s Media unit (MTV in Finland and TV4 in Sweden) by leading the Nordic transformation from traditional linear broadcasting to digital viewing.
Even though I%27m a general business and growth leader, this media experience also gives me strong expertise on brands and marketing and the power of transferring visions into inspiring stories. Currently I´m a CEO and Co-Founder in a Finnish Startup that wants to inspire millions of people to do environmental actions. We are building a Web 3.0 based NFT marketplace, Nuuks.io, to highlight these actions.
I feel my strongest when being able to advise consumer focused company that is searching for growth. Also companies that want to transform the way they do business interest me.
My expertise is to make the future dreams true, I can help creating strategies and also help making them happen within the organization. Digital landscape, innovative business models and leading with common sense are close to my heart. Extensive knowledge from D2C and B2C subscription business and various other modern business models.
In private I am a mother of three amazing children, who keep me excited and up to date on the life of the generation Z.
What will I bring with me:
• Over 20 years’ experience of digital consumer business
• Over 10 years’ experience of being part of various management groups and strategic turnovers
• Commercial driven mindset and knowledge
• Leader and a Strategic developer with a Doer attitude
• Entrepreneurial mindset and understanding
• Expertise: of digital business, customer focus, strategies, marketing & brand excellence and modern leadership
• Plenty of passion, courage and good positive energy - Finnish by heart, global by thoughts!
My digital, web3 and media experience gives me an advanced understanding of the consumer behavior, especially within the Nordic region. I have been working with the Scandinavian broadcasting and video-on-demand market for the past 11 years. During this time, I have for example launched Finland´s first subscription streaming service Viaplay to the Finnish market, and led it to be 2nd largest streaming service within the region. More recently I have influenced within Telia´s Media unit (MTV in Finland and TV4 in Sweden) by leading the Nordic transformation from traditional linear broadcasting to digital viewing.
Even though I%27m a general business and growth leader, this media experience also gives me strong expertise on brands and marketing and the power of transferring visions into inspiring stories. Currently I´m a CEO and Co-Founder in a Finnish Startup that wants to inspire millions of people to do environmental actions. We are building a Web 3.0 based NFT marketplace, Nuuks.io, to highlight these actions.
I feel my strongest when being able to advise consumer focused company that is searching for growth. Also companies that want to transform the way they do business interest me.
My expertise is to make the future dreams true, I can help creating strategies and also help making them happen within the organization. Digital landscape, innovative business models and leading with common sense are close to my heart. Extensive knowledge from D2C and B2C subscription business and various other modern business models.
In private I am a mother of three amazing children, who keep me excited and up to date on the life of the generation Z.
What will I bring with me:
• Over 20 years’ experience of digital consumer business
• Over 10 years’ experience of being part of various management groups and strategic turnovers
• Commercial driven mindset and knowledge
• Leader and a Strategic developer with a Doer attitude
• Entrepreneurial mindset and understanding
• Expertise: of digital business, customer focus, strategies, marketing & brand excellence and modern leadership
• Plenty of passion, courage and good positive energy - Finnish by heart, global by thoughts!
