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About
With over 35 years of experience working in international companies, my expertise lies in marketing, internationalization, brand auditing, and franchising. I%27ve had the privilege of being involved in a wide array of sectors including luxury goods, children%27s toys and education, wellness, retail, cosmetics, fashion, and franchising. These diverse experiences have provided me a unique and valuable perspective on the dynamics of these sectors, both locally and globally.
What makes me a good advisor or board member is my depth of diverse industry experience, coupled with a strong understanding of various markets and consumer behaviors. I can offer insights that are both strategic and operational, ensuring companies not only develop ambitious visions but also practical roadmaps to realize them. Additionally, my rich experience in franchising makes me uniquely equipped to advise companies considering expansion via this model, be it domestic or international.
I believe companies in the early stages of exploring international markets or franchising could greatly benefit from my expertise. Whether it%27s for a luxury brand looking to strengthen their position, a children%27s toy company exploring new markets, or a fashion retailer considering a franchise model, I can provide strategic guidance tailored to their specific context and goals. Even established businesses that need a fresh perspective on their brand and marketing strategy or want to enhance their retail and franchising systems can significantly gain from my experience.
Having said that, I also understand that being a good advisor or board member is about more than just experience and knowledge. It%27s about being a good listener, a supportive partner, and a proactive problem solver. I always strive to build strong, mutually beneficial relationships with the companies I advise, grounded in trust, respect, and shared objectives.
I am deeply committed to sharing my expertise to help businesses thrive and look forward to contributing to their success.
What makes me a good advisor or board member is my depth of diverse industry experience, coupled with a strong understanding of various markets and consumer behaviors. I can offer insights that are both strategic and operational, ensuring companies not only develop ambitious visions but also practical roadmaps to realize them. Additionally, my rich experience in franchising makes me uniquely equipped to advise companies considering expansion via this model, be it domestic or international.
I believe companies in the early stages of exploring international markets or franchising could greatly benefit from my expertise. Whether it%27s for a luxury brand looking to strengthen their position, a children%27s toy company exploring new markets, or a fashion retailer considering a franchise model, I can provide strategic guidance tailored to their specific context and goals. Even established businesses that need a fresh perspective on their brand and marketing strategy or want to enhance their retail and franchising systems can significantly gain from my experience.
Having said that, I also understand that being a good advisor or board member is about more than just experience and knowledge. It%27s about being a good listener, a supportive partner, and a proactive problem solver. I always strive to build strong, mutually beneficial relationships with the companies I advise, grounded in trust, respect, and shared objectives.
I am deeply committed to sharing my expertise to help businesses thrive and look forward to contributing to their success.
Sabrina Polakoff is an advisor and board member based in Belgium, specialising in Consumer Goods. They speak Dutch, English and French. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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