Rocco Ciracì, EMBA

### **Elevator Pitch for Advisor & Board Positions**

I bring a **unique blend of financial expertise, entrepreneurial leadership, and strategic insight**, making me a valuable asset to companies seeking **growth, financial optimization, and operational efficiency**. With **15+ years in corporate finance**, including roles as **Senior Financial Planner & Business Analyst at Universal Pictures Italia**, I have led **multi-million-euro budgeting processes, financial analysis, and strategic planning** for multinational organizations.

As the **CEO & Co-founder of FlorenceCare**, I have **successfully built and scaled a health-tech startup**, navigating **fundraising, regulatory compliance, and international market expansion**. My experience in securing venture capital, optimizing financial structures, and leading diverse teams makes me particularly effective in **guiding early-stage companies, scale-ups, and mission-driven organizations** through complex financial and strategic decisions.

Beyond my corporate and entrepreneurial background, my **humanitarian and non-profit experience** with the **Italian Red Cross** has reinforced my ability to **operate in high-stakes environments, manage cross-functional teams, and drive impact-driven initiatives**.

### **Who Would Benefit Most from My Expertise?**
🔹 **Startups & Scale-ups** – Especially in **health-tech, fintech, and data-driven businesses** seeking expertise in **financial planning, fundraising, and market expansion**.
🔹 **Mission-Driven Organizations & NGOs** – Non-profits or **social enterprises** needing strategic financial oversight, operational efficiency, and **sustainable business modeling**.
🔹 **Media & Entertainment Companies** – Given my **decade-long finance career in a global studio**, I offer valuable insights into **revenue optimization, market analysis, and corporate strategy**.
🔹 **Companies Navigating M&A or Growth Strategies** – I have hands-on experience in **financial due diligence, M&A analysis, and corporate restructuring**, making me a strong advisor for companies in transition.

### **Why Me?**
✅ **Proven leadership in both corporate & startup environments**
✅ **Deep expertise in finance, budgeting, and data-driven decision-making**
✅ **Hands-on experience with fundraising, scaling businesses & global market expansion**
✅ **Ability to bridge the gap between financial strategy and operational execution**
✅ **International & cross-cultural experience in both for-profit and non-profit sectors**

I thrive in **advisory and board roles where financial acumen, strategic growth, and operational insights** are key drivers of success. 🚀

Would you like me to refine any part or emphasize specific areas further?