Roberto Porini

I am Commercial Director/General Manager with several years of experience in the consulting, IT, telco, hotel and communication industries.
I combine the specific skills of the role with the knowledge acquired over the years in which I worked as a consultant and auditor.
This mix of skills has allowed me to have a more conscious approach to purely sales and marketing issues and, I believe, has been one of the reasons for my managerial successes.

Hard Skills
• Sales skills: creation and management of sales forces, development of new markets, performance analysis, review of commercial processes, support to the sales team, design of KPI and MBO systems.
• Marketing skills: development of both strategic and operational marketing plans, development of new services, positioning, digital marketing.
• Accounting and financial skills: Knowledge of corporate finance, ability to read balance sheets, evaluate investments and understand the financial impact of strategic and operational decisions.
• Organizational skills: analysis and mapping of activities, reorganization of business processes, management of change management processes.
• Analytical skills: Knowledge and use of analytical tools and methodologies (such as SWOT, competitor analysis, business models, positioning, etc.) to evaluate the company organization, not only in the commercial area, and identify opportunities for improving performance.

Soft Skills
• Leadership: Ability to inspire and lead the team with charisma, encouraging and motivating people to achieve their goals and managing conflicts and any disagreements within the team in a constructive way.
• Strategic Thinking: Ability to see the big picture, anticipate market trends and understand how to position the company for long-term success.
• Effective Communication: Ability to communicate clearly and persuasively, both orally and in writing, adapting the message to different interlocutors (from management to external stakeholders).
• Analysis and Problem Solving: Ability to analyze complex data, identify key problems and develop innovative solutions.
• Adaptability and flexibility: this characteristic has allowed me to work in sectors adapting quickly and bringing innovative contributions deriving from the natural contamination of ideas and experiences.
• Team player: empathy, team builder, motivator, hands-on approach

Main results achieved
• Diversification of markets served and products offered with consequent reduction of the risk profile and growth of turnover (X3 in three years), organizational review, introduction of KPI and balanced score card. ACTION AGENCY,
• “Win back” project on some important customers with recovery of relationships and turnover. ASYSTEL ITALIA
• Strengthening of the offer on digital channels and finalization of the “shared services” project. TICINO HOTELS GROUP
• Launch of a new sales, marketing and delivery organization, management of a multinational sales team, “double digit” growth of turnover for 5 consecutive years. VODAFONO GLOBAL ENTERPRISE