Risto Tattari

I am a international business professional with 15 years of experience, having held positions in consumer and B2B marketing, brand management, product marketing as well as sales.

My specialties include deep understanding of consumer’s “Digital Life”, marketing, wide knowledge of digital innovations and how these three can enable new business opportunities. I am passionate about customer centricity and how to apply it to marketing, brand management and new product development.

I am known for my optimistic working style and my ability to lead diverse, cross-functional teams which effectively combine internal and external resources in order to deliver high-quality results. I am proud of my reputation for driving change within an organization and for encouraging colleagues and teammates to use analytical thinking while keeping an eye open for new and innovative ways to improve ways-of-working.

I have led marketing strategy development and on-media planning. I have hands-on marketing content creation experience, both in-house and through managing external agencies on successful digital, mobile and TV campaign executions. I have also directed large-scale partner marketing programs, licensing, co-branding and co-marketing activities. Additionally, I have international sales and product portfolio management expertise, including global go-to-market activities and managing regional sales teams.

Specialities: consumer marketing, product marketing, service design, digital solutions, consumer insight, marketing strategy, data analytics, campaign and agency management, IoT, sponsorship, sensors, digital marketing, B2B, sales, integrated marketing, consumer journey, agile development, digital transformation