Rafael Carrasco Muñoz

I connect B2G companies with more than 19,000 contracting entities in the Spanish public sector through a proactive commercial approach that ensures a steady flow of meetings with procurement decision-makers and requested budgets.

I design effective commercial strategies for the public sector based on high-value insights about plans, needs, and regulatory trends.
I reach qualified contacts within each public entity and convert a high percentage of them into qualified leads interested in demo meetings or detailed proposals, where we present our solutions as contributions to the objectives of the public body and the Administration—while being transparent about our legitimate economic interest.
Over time, I build strong relationships with public officials through a follow-up plan that allows us to influence each stage of the procurement process in our favor.

I assist in preparing competitive bids and connect my clients with contractors to partner with them on large projects or strategic proposals for Public Administrations.

Always working as part of a competitive, committed, and coordinated team with my clients to optimize their performance in the public market and secure government contracts—ensuring an exceptional return on every euro invested in the public business team.

If you want to do more and better business with the public sector, tell me about your case and I will analyze the different options available.