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About
Senior Executive and Entrepreneur with over 35 years of international business experience across the Americas, Europe, and Asia. For the last 17 years, his focus has been in China, where he has served as CEO/MD with full P&L responsibility for various European companies.
Deep expertise in guiding companies through growth and internationalisation, with a proven track record in Business Development, market entry, sourcing, operations, manufacturing, supply chain management and leading high-performing sales and project teams globally.
As an Ambassador for BOARDIO, he connects startups, scale-ups, and SMEs with the right advisors and board members to secure growth and successful internationalisation.
By been a Partner at Multitrust Capital since 2023, he assists Chinese companies in expanding their global presence and helps secure investments for other ventures.
Founder of WE-Dragons, a consultancy and trading company that assists foreign companies with all aspects of sourcing and business development in China. He specialises in bridging the business practices between China and Europe, from initial strategy to full implementation.
Hands-on business developer known for his deep cross-cultural understanding and a lifelong commitment to connecting people and businesses between Asia, the Americas, and Europe.
Core Expertise & Services
· Strategic Leadership: Internationalization, Market Entry & Expansion, Business Strategy, P&L Management, Mergers & Acquisitions.
· Operational Excellence: Business Development, Sourcing & Supplier Selection, Manufacturing, Operations, Sales & Marketing.
· Advisory & Governance: Board Advisory, Startup & Scale-up Guidance, Cross-Cultural Business Strategy.
· Specialised Sectors: Renewable Energy (with experience dating back to 1985) & Green Tech, eMobility, Circular Economy.& many others.
He has also served as Chairman and Board Member for various organisations, including the Danish Chamber of Commerce in China for over 11 years.
Deep expertise in guiding companies through growth and internationalisation, with a proven track record in Business Development, market entry, sourcing, operations, manufacturing, supply chain management and leading high-performing sales and project teams globally.
As an Ambassador for BOARDIO, he connects startups, scale-ups, and SMEs with the right advisors and board members to secure growth and successful internationalisation.
By been a Partner at Multitrust Capital since 2023, he assists Chinese companies in expanding their global presence and helps secure investments for other ventures.
Founder of WE-Dragons, a consultancy and trading company that assists foreign companies with all aspects of sourcing and business development in China. He specialises in bridging the business practices between China and Europe, from initial strategy to full implementation.
Hands-on business developer known for his deep cross-cultural understanding and a lifelong commitment to connecting people and businesses between Asia, the Americas, and Europe.
Core Expertise & Services
· Strategic Leadership: Internationalization, Market Entry & Expansion, Business Strategy, P&L Management, Mergers & Acquisitions.
· Operational Excellence: Business Development, Sourcing & Supplier Selection, Manufacturing, Operations, Sales & Marketing.
· Advisory & Governance: Board Advisory, Startup & Scale-up Guidance, Cross-Cultural Business Strategy.
· Specialised Sectors: Renewable Energy (with experience dating back to 1985) & Green Tech, eMobility, Circular Economy.& many others.
He has also served as Chairman and Board Member for various organisations, including the Danish Chamber of Commerce in China for over 11 years.
Poul G. Kristensen is an advisor and board member based in China, specialising in Energy. They speak Danish, English and Spanish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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