Philipp Lühr

With more than 15 years of international experience in the automotive and mobility industry, I combine deep strategic expertise with hands-on leadership in scaling businesses, driving transformations, and enabling sustainable growth.

As a former Partner at McKinsey & Company, I advised global OEMs, distributors, mobility disruptors, rental and subscription players, and digital platforms on corporate strategy, go-to-market innovation, and operational excellence.

I have successfully led cross-functional teams across Europe, North America, and the Middle East, guiding executive boards through complex transformations and positioning companies for long-term success. In addition, I bring a strong international network across the automotive and mobility industry, which I actively leverage to create strategic partnerships and growth opportunities.

I bring particular value to organizations that are navigating disruption in mobility, scaling digital platforms, or building customer-centric growth models. Companies seeking to expand internationally, reinvent their commercial models, or accelerate digital and sustainable transitions would benefit most from my expertise. My approach combines analytical rigor with pragmatic execution, always focused on impact, growth, and collaborative leadership.

Core areas of expertise include:
- Automotive Sales & Aftermarket
- Direct-to-Consumer Sales Models
- Customer Engagement
- Go-to-Market Strategy
- Mobility Subscriptions
- Artificial Intelligence & Analytics
- Sales Steering & Growth