
I bring deep expertise in digital transformation, data-driven growth, and brand building from leading roles at LeoVegas, CMore, and Svenska Spel. As a board member at Svensk Fastighetsförmedling, one of Sweden’s largest real estate franchise groups, I’ve added strategic value in a franchise-driven, analogue-to-digital business model.
With a strong commercial mindset, experience in regulated industries, and a test-and-learn approach, I am well suited to support medium to large B2C digital businesses looking to scale their operations, drive growth and build efficient and innovative organizations.