Pete Imwalle

I%27ve spent three decades turning marketing into measurable growth — most recently as CEO of RPA, a 600-person independent agency behind brands like Honda, Southwest Airlines, and Farmers Insurance. I know how to scale: I built the agency%27s digital practice from $3M to more than $200M in billings and have worked at the leading edge of digital since 1993. As COO and then CEO, I took a business that was 95% reliant on a single client down to under 50% — the concentration risk that keeps founders up at night. Beyond the operating seat, I%27ve served in national governance roles — on the 4A%27s national board, as a member of the advertising industry%27s self-regulatory review board (NARB), and as president of ThinkLA — so I bring the oversight, ethics, and accountability lens a board expects. For a startup or scale-up, that means go-to-market and brand strategy, hands-on digital transformation, and a director who builds revenue durably, not just fast.