Pärlan Fritz

With a robust background encompassing 25 years in sales, management, and business development, including a dynamic 12-year tenure in the telecom and mobile phone accessory sector, I have refined my aptitude for fostering business growth and nurturing brand development.

Throughout my career, I have cultivated successful partnerships with leading firms such as Elgiganten, MediaMarkt, Deutsche Telekom, Telia, Telenor, as well as pivotal figures in the American and Australian markets. My capabilities have been demonstrated through the establishment of lucrative distribution agreements across the Nordics, Europe, the USA, China, and Australia. My extensive global engagement has profoundly enhanced my market insights, particularly within the intricate Nordic markets. From 2019, my focus has pivoted towards the innovation of technology accessories from sustainable materials, championing the shift toward a greener future. As a proactive executor with a sharp analytical mind, I am eager to contribute my expansive knowledge within various organisations and companies as an advisor and/or Board member.

I can also be hands on in helping in setting up distribution, assist in building value driven organisations as well as develop strategies and commercial offerings along with go-to-market plans.