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About
Management graduate and a multiple award winning marketer.
25 years of executive experience with SAB Miller, Levi’s, Illva Saronno JV, Sony and Bennett Coleman.
Built and managed many an illustrious brands such as Peroni, Foster’s, Sony, Artic, Dockers, PlayStation and Levi’s.
Professional-turned-Entrepreneur.
Launched own brand HAPPYDOWN™ in the United Kingdom in 2017. Within just 3 months of operations, the Brand was launched in Tesco with a national listing. Also listed on Amazon and Ocado.
Within a short span of time, HappyDown™ won a few coveted international awards such as Silver at the Global Spirits Masters 2017 and a Silver at the International Wine & Spirits Competition 2018. Also voted the No1 Adult Drinks Brand by over 8000 Degustabox UK Consumers.
Inductee into the prestigious Global Entrepreneur Program of the UK Government, Department of International Trade and a Virgin Step-Up Alumni.
Skills/Experience:
1) Scanning the opportunity : Market, categories, products, players, price points, size, gaps-white spaces, if any.
2) Consumer research : Dipstick to understand category, buying, consumption and other nuances (insight mining).
3) Broad Commercials : Developing P&L, Cost Card, 3-5 Year Business Plan.
4) NPD : New Product Development & Innovation.
5) Branding / Packaging / Creative Comms / Positioning / Website, etc
6) RTM / S&D : Go to Market and Distribution strategy.
7) Production : Scouting for / bringing on-board the right contract manufacturers.
8) Marketing, PR, Social, D2C, etc
9) Advising on Fund Raise (after an PMF/initial good traction has been attained).
Best suited for Premium, Consumer Brands/Industries.
25 years of executive experience with SAB Miller, Levi’s, Illva Saronno JV, Sony and Bennett Coleman.
Built and managed many an illustrious brands such as Peroni, Foster’s, Sony, Artic, Dockers, PlayStation and Levi’s.
Professional-turned-Entrepreneur.
Launched own brand HAPPYDOWN™ in the United Kingdom in 2017. Within just 3 months of operations, the Brand was launched in Tesco with a national listing. Also listed on Amazon and Ocado.
Within a short span of time, HappyDown™ won a few coveted international awards such as Silver at the Global Spirits Masters 2017 and a Silver at the International Wine & Spirits Competition 2018. Also voted the No1 Adult Drinks Brand by over 8000 Degustabox UK Consumers.
Inductee into the prestigious Global Entrepreneur Program of the UK Government, Department of International Trade and a Virgin Step-Up Alumni.
Skills/Experience:
1) Scanning the opportunity : Market, categories, products, players, price points, size, gaps-white spaces, if any.
2) Consumer research : Dipstick to understand category, buying, consumption and other nuances (insight mining).
3) Broad Commercials : Developing P&L, Cost Card, 3-5 Year Business Plan.
4) NPD : New Product Development & Innovation.
5) Branding / Packaging / Creative Comms / Positioning / Website, etc
6) RTM / S&D : Go to Market and Distribution strategy.
7) Production : Scouting for / bringing on-board the right contract manufacturers.
8) Marketing, PR, Social, D2C, etc
9) Advising on Fund Raise (after an PMF/initial good traction has been attained).
Best suited for Premium, Consumer Brands/Industries.
Paritosh Bhandari is an advisor and board member based in India, specialising in Food and Beverages. They speak English. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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