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About
I help B2B SaaS ($500k–$10M ARR) find the bottleneck slowing growth and align the team around fixing it fast, without hiring.
What I usually fix:
– unclear ICP or GTM
– poor activation
– PLG friction
– inconsistent pipeline quality
– CAC inefficiency
– GTM misalignment across product, marketing and sales
📈 What this work looks like:
→ HR Tech (SaaS #1): €925k → €3M ARR (after 12 months)
→ HR Tech (SaaS #2): +85% pipeline growth (5 months)
→ EdTech: +45% activation, +26% leads, –48% CAC (6 months)
I’ve spent two decades doing this across HR tech, Fintech, marketplaces, Gaming, AI and EdTech. From Seed to Series C, with three exits and one IPO.
Founders tell me they value my clarity, calm direction and speed to impact.
How I work as an Advisor: strategic guidance for founders who want clarity faster without hiring a full-time exec.
If you want someone to “do more marketing” or create fluffy decks, I’m not your guy.
If you want to understand exactly why growth has stalled (and how to fix it fast), we should talk
What I usually fix:
– unclear ICP or GTM
– poor activation
– PLG friction
– inconsistent pipeline quality
– CAC inefficiency
– GTM misalignment across product, marketing and sales
📈 What this work looks like:
→ HR Tech (SaaS #1): €925k → €3M ARR (after 12 months)
→ HR Tech (SaaS #2): +85% pipeline growth (5 months)
→ EdTech: +45% activation, +26% leads, –48% CAC (6 months)
I’ve spent two decades doing this across HR tech, Fintech, marketplaces, Gaming, AI and EdTech. From Seed to Series C, with three exits and one IPO.
Founders tell me they value my clarity, calm direction and speed to impact.
How I work as an Advisor: strategic guidance for founders who want clarity faster without hiring a full-time exec.
If you want someone to “do more marketing” or create fluffy decks, I’m not your guy.
If you want to understand exactly why growth has stalled (and how to fix it fast), we should talk
Pablo Asensio is an advisor and board member based in United Kingdom, specialising in Computer Software. They speak English, Portuguese and Spanish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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