Olaf Borutz

I bring more than 15 years of international experience across sport, entertainment and commercial partnerships, combining a lawyer’s judgement with a commercial leader’s focus on growth. Previously Vice President, Global Partnerships at Dentsu Sports International, I now lead Merenti, an independent advisory and ventures business, and hold advisory roles across sports technology, infrastructure and consumer businesses.

My value as an advisor or board member lies in helping leadership teams turn ambition into practical commercial strategy. I bring constructive challenge, an international network and hands-on experience in partnership development, negotiation, market expansion and deal structuring. My legal background also helps me assess risk and balance commercial opportunity with long-term organisational interests.

I am particularly well suited to sports organisations and football clubs seeking to grow revenue and international reach, technology and entertainment businesses building strategic partnerships, and founder-led companies preparing for expansion or investment. I combine strategic perspective with a willingness to open doors and support execution.