Nicklas Sandström

Senior commercial leader with more than 17 years of international experience driving profitable growth in FMCG and Wine & Spirits.

Proven track record with leading global brands such as Coca Cola, Absolut Vodka, Jameson and Chivas Regal, as well as strong local brands, in roles spanning commercial strategy, transformation, sales execution, route to market, pricing & pack architecture, business development and P&L management.
My experience covers both consulting and line leadership roles, operating across multiple markets and cultures. Certified Board member

What defines my leadership is the ability to combine structure and discipline with entrepreneurial drive and mindset. I build clear strategies, translate them into execution at scale, and have created accountability through strong teams and leadership culture, with a consistent focus on long term commercial performance