Natalie Tideström Heidmark

Balmid - 2022.01- Member of the Board Balmid design, manufacture and warehouse unique beauty brands and assortments for leading mass-market-retailers.

NTH Group AB - Founder 2021.10 Consulting firm - Management, business strategy, growth, media, senior advisor, board member and more.
Also working to build up a new company, brand and e-commerce.

Bertelsman 2030 advisory board - Bertelsmann 17.3 billion euros revenue 2020 and 130 000 employees. Part of their advisory board with 20 people around 30 years old intended to provide impetus by sharing its own ideas on Bertelsmann%27s future development. As such, and as tomorrow’s “media makers and consumers”.

Chairman of IAB influencer marketing task force 2019.05-2021.10 IAB, Interactive Advertising Bureau, is the leading world organization for online marketing. The national branch IAB Sweden was formed in 2008 to bring together the country%27s stakeholders in digital marketing communication. We are an independent and transparent member organization.


We Are Era/United Screens a part of RTL Group-Europes biggest media company with revenue (in € million) 6,017 and 16 000 employees. US/WAE is a “Video First Media Company” with around 50 employees. I have been on the journey from 0 MSEK turnover to 170 MSEK (2020) and during my time as CEO we went from a result of -44MSEK to +1,3 MSEK (2020). Was also in the salesprocess when Bonnier and our founders sold us to RTL 2018.

Senior Advisor 2021.10-
CEO 2019.04-2021.10 - Youngest CEO of RTL Group
Member of the Board 2019.07-2021.11
Chairman of the Board U Screens Music 2019.09-2021.11

We Are Era/United Screens is a digital media company and online video network that is part of RTL Group. We are the largest online video and influencer network in the Nordics, both in terms of watch time and in terms of turnover and financial results. Today we have Nordic presence, with our headquarter in Stockholm, Sweden. Founded in 2013, United Screens connects premium influencers and creators with world leading clients through effective digital campaigs. With help advertisers and brands to reach their target group with digital marketing strategy and campaigns. We are working with hundreds of the largest influencers, music artists and creators in the Nordics and we help them to exceed to their next level with their brand. Since start, we have build media strategy and carried out thousands of campaigns for many prominent brands together with our influencers and creators. We have been helping clients like: YouTube, Amazon, Spotify, The Royal Family, H&M, IKEA and creators like Therese Lindgren, Zara Larsson, Håkan Hellström, Leif Mannerström, Clara Henry, Jireel and many others.