Natalia Bochan

What I bring to an advisory or board seat

I build the commercial foundation that lets B2B tech companies grow without hiring their way out of chaos. That means starting where most marketers skip: market positioning, competitive landscape, and the decisions about where a company can credibly win. Then building the systems that execute against that — CRM architecture, lifecycle logic, content infrastructure, the AI-assisted workflows that make it repeatable without headcount.

My career has covered that same problem in multiple contexts. CMO at Altitude Software, multiple commercial and marketing leadership roles at Scalefast/ESW (a high-growth e-commerce platform acquired for significant value), and most recently Global Head of Marketing at Zepo Intelligence, a Spanish cybersecurity startup. At Zepo I came in with no marketing function in place and built the full GTM system from scratch: market positioning and competitive landscape research to define where the company could credibly win, CRM architecture with defined lifecycle stages and lead-to-revenue handoff logic, an AI-assisted content workflow, and an operating playbook the team could run without founder involvement.

I now work fractionally with B2B startups specifically in that pre-hire window, when a company has proven its model but hasn%27t yet built the systems that would make a first marketing hire actually productive.
What that means in practice for a board or advisory seat: I can read a marketing situation quickly, tell you where the disconnected stack cost is accumulating, and give founders a clear sequence for what to build and in what order. I%27m not useful for brand campaigns or media planning. I%27m useful when the question is %22why isn%27t our pipeline growing even though we%27re doing marketing things?%22
Bilingual Spanish/English. Based in Madrid. Available for pan-European and LATAM-facing companies.

Companies that get the most from this

B2B tech scale-ups at seed to Series B that have reached product-market fit but have no formal marketing function, or have one person doing everything with no system underneath them. The specific situation: the founders are still personally driving growth, the pipeline is inconsistent, and the company is approaching the point where they need to hire but don%27t know what they%27d even hand off.

AI, SaaS, and enterprise software are the natural fits. I%27m less useful for consumer, marketplace, or high-volume SMB plays where brand and paid acquisition dominate.

Geographic fit: Spain, LATAM, UK, and EU more broadly. Particularly useful for Spanish or LATAM companies trying to expand into European markets, or EU companies where Spanish-language execution is part of the GTM.