Myriam Bruet

20+ years scaling marketing and business functions through real inflection points — big-corporate matrix (Orange, Swisscom) and hypergrowth scale-up (tiko, where I went from CMO to CPO to CEO of the France entity).

Operator, not just strategist. At tiko I ran the acquisition teams and agencies myself, owning channel-level budget calls across paid search, paid social, SEO, display, and affiliate. I can pressure-test a growth plan%27s numbers, not just its narrative.
Cross-border org building. Led marketing and business functions across France, DACH, and EMEA — building multi-country teams inside matrix structures, getting people across markets and languages to execute one plan. Usually the harder problem than the strategy itself.
Full P&L view. Running tiko France meant marketing never sat in isolation from P&L, ops, or people — I bring that integrated lens, not a single-function one.
A real sparring partner. I push back constructively and hold a position, but know when a founder needs a decisive answer versus room to land their own.

Where I add the most value

Startups and scale-ups at the point where go-to-market stops being %22a function%22 and becomes existential — roughly post-seed through Series B/C, professionalizing marketing and org structure while proving repeatable growth. Especially mission-driven sectors — climate tech, femtech/health — plus consumer IoT and telecom-adjacent businesses, where I bring direct pattern-recognition.