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About
I’m a commercially driven advisor with a rare mix of FMCG, management consulting, software and startup experience. I’ve worked both on the “old world” side of brands, retail and consumers, and on the “new world” side of data, SaaS and digital products, so I’m very comfortable translating between strategy, operations and technology.
As a consultant I’ve worked with around 40 of Finland’s 100 largest companies, helping them sharpen strategy, commercial operations and execute complex change. I’ve also been deeply involved in M&A, running business due diligence for large corporates, being hands-on both the buy and sell side, and taking acquired companies into operational control. That gives me strong pattern recognition on what actually creates value and what tends to break when you scale.
On top of that, I have hands-on startup experience from working several years with smaller, early-stage software and FMCG companies, as an advisor, board member and operator. I know from the inside what it takes to move from a promising product and a few early customers to a repeatable, scalable business. Along the way I’ve built networks across founders, corporate decision-makers and investors, which helps when companies need their first strategic partnerships ro capital.
What I bring to a board or founder team is clear thinking on where to play and how to win: sharpening the value proposition, focusing the roadmap, building a go-to-market that actually converts, and making sure the numbers and the narrative align. I’m hands-on when needed, but I challenge constructively and always from the perspective of value creation and focus.
The companies that I would like to work with and benefit most from my expertise are smaller, early-stage software businesses, especially SaaS and FMCG (food), that are past the first prototype and now need to find or sharpen product–market fit, design a scalable commercial and pricing model, and bring more structure to governance, metrics and investor readiness without killing entrepreneurial speed.
In short: I help early-stage software/FMCG founders turn promising products into focused, scalable businesses by combining FMCG discipline, consulting-level structuring, M&A experience, startup know-how and strong networks in the ecosystem.
As a consultant I’ve worked with around 40 of Finland’s 100 largest companies, helping them sharpen strategy, commercial operations and execute complex change. I’ve also been deeply involved in M&A, running business due diligence for large corporates, being hands-on both the buy and sell side, and taking acquired companies into operational control. That gives me strong pattern recognition on what actually creates value and what tends to break when you scale.
On top of that, I have hands-on startup experience from working several years with smaller, early-stage software and FMCG companies, as an advisor, board member and operator. I know from the inside what it takes to move from a promising product and a few early customers to a repeatable, scalable business. Along the way I’ve built networks across founders, corporate decision-makers and investors, which helps when companies need their first strategic partnerships ro capital.
What I bring to a board or founder team is clear thinking on where to play and how to win: sharpening the value proposition, focusing the roadmap, building a go-to-market that actually converts, and making sure the numbers and the narrative align. I’m hands-on when needed, but I challenge constructively and always from the perspective of value creation and focus.
The companies that I would like to work with and benefit most from my expertise are smaller, early-stage software businesses, especially SaaS and FMCG (food), that are past the first prototype and now need to find or sharpen product–market fit, design a scalable commercial and pricing model, and bring more structure to governance, metrics and investor readiness without killing entrepreneurial speed.
In short: I help early-stage software/FMCG founders turn promising products into focused, scalable businesses by combining FMCG discipline, consulting-level structuring, M&A experience, startup know-how and strong networks in the ecosystem.
Mika I. Aalto is an advisor and board member based in Finland, specialising in Computer Software. They have advisor or board member experience with Inclus Oy and Devoca Oy. They speak English and Finnish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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